Mesaba new hires
09-14-2007, 01:56 PM
#701
Gets Weekends Off
Joined APC: Sep 2007
Position: G550 Captain
Posts: 1,206
Got a blender. Lets throw in the following companies:
NWA Corp.
NWA Holding Corp.
NWA Inc.
NWA Fuel Services Inc. (NFS)
MLT Inc. (Vacation Wholesale)
Northwest Aerospace Training Corp. (NATCO)
Mesaba
Compass
Champion Air (40% Owned)
Midwest Airlines (47% Owned - at arm's length)
Turn on the switch and what kind of mix will be there for SHAREHOLDERS profits and CEO bonus justification in three to five years ?
This is a fantasy prediction:
NWA will have three aviation operations: NWA, Midwest Airlines and Champion Air. The names Mesaba and Compass will disappear. Look at it from a marketing standpoint. Take a passenger airline recognition survey; few of them know Mesaba or Compass. Everybody knows Midwest and their cookies. They are the number one rated US airline. Brand recognition is important.
NWA will operate their current fleet with additions. Midwest (combined Mesaba and Compass) and wholely owned by NWA Inc. will operate CRJ900s, 200s and E175s with Q400s replacing SAABs (also 200s eventually). There will also be a gradual creep up to 100 plus seat regional aircraft. Midwest 11 (13 ?) MD80s will go to Champion Charter operations and replace their sixteen aging fuel inefficient 727s. Midwest twenty five 717s will be sold.
Honestly - I have not been drinking.
I wonder if Neal Cohen reads this thread ?
NWA Corp.
NWA Holding Corp.
NWA Inc.
NWA Fuel Services Inc. (NFS)
MLT Inc. (Vacation Wholesale)
Northwest Aerospace Training Corp. (NATCO)
Mesaba
Compass
Champion Air (40% Owned)
Midwest Airlines (47% Owned - at arm's length)
Turn on the switch and what kind of mix will be there for SHAREHOLDERS profits and CEO bonus justification in three to five years ?
This is a fantasy prediction:NWA will have three aviation operations: NWA, Midwest Airlines and Champion Air. The names Mesaba and Compass will disappear. Look at it from a marketing standpoint. Take a passenger airline recognition survey; few of them know Mesaba or Compass. Everybody knows Midwest and their cookies. They are the number one rated US airline. Brand recognition is important.
NWA will operate their current fleet with additions. Midwest (combined Mesaba and Compass) and wholely owned by NWA Inc. will operate CRJ900s, 200s and E175s with Q400s replacing SAABs (also 200s eventually). There will also be a gradual creep up to 100 plus seat regional aircraft. Midwest 11 (13 ?) MD80s will go to Champion Charter operations and replace their sixteen aging fuel inefficient 727s. Midwest twenty five 717s will be sold.
Honestly - I have not been drinking.
I wonder if Neal Cohen reads this thread ?
Compass is the least known. It is not even CASS approved by the FAA last time I checked. Mesaba is not well known either, although when I make passenger announcements, I mention Mesaba operating NWA airlink flight. I've heard from several senior CAs who also agree with you that NWA probably do not want several different names confusing the heck out of passengers. Name recognition is the word in marketing, and certainly NWA wants to take the credit when airlink such as Mesaba when it is run well. So, I think I agree with you in that it seems very likely that names Mesaba and Compass will be dropped at some point in favor of just NWA or possibly NWAirlink. I also agree CRJ200s will at some point be phased out along with SAABs because 200s are not as economical to run as CRJ900s or EMB175s.
09-14-2007, 03:24 PM
#702
Gets Weekends Off
Joined APC: Feb 2007
Position: Lav
Posts: 992
Very interesting forecast. Being in ground school at XJ, I'm very interested in knowing what our future holds and (who) I will be working for in the long run.
09-15-2007, 05:28 AM
#704
Gets Weekends Off
Joined APC: Jul 2006
Posts: 194
Got a blender. Lets throw in the following companies:
NWA Corp.
NWA Holding Corp.
NWA Inc.
NWA Fuel Services Inc. (NFS)
MLT Inc. (Vacation Wholesale)
Northwest Aerospace Training Corp. (NATCO)
Mesaba
Compass
Champion Air (40% Owned)
Midwest Airlines (47% Owned - at arm's length)
Turn on the switch and what kind of mix will be there for SHAREHOLDERS profits and CEO bonus justification in three to five years ?
This is a fantasy prediction:
Honestly - I have not been drinking.
I wonder if Neal Cohen reads this thread ?
NWA Corp.
NWA Holding Corp.
NWA Inc.
NWA Fuel Services Inc. (NFS)
MLT Inc. (Vacation Wholesale)
Northwest Aerospace Training Corp. (NATCO)
Mesaba
Compass
Champion Air (40% Owned)
Midwest Airlines (47% Owned - at arm's length)
Turn on the switch and what kind of mix will be there for SHAREHOLDERS profits and CEO bonus justification in three to five years ?
This is a fantasy prediction:Honestly - I have not been drinking.
I wonder if Neal Cohen reads this thread ?
09-15-2007, 07:24 AM
#705
Gets Weekends Off
Joined APC: Nov 2006
Position: Body at sea level; heart at 70,000+
Posts: 1,349
09-15-2007, 08:11 AM
#706
Gets Weekends Off
Joined APC: Mar 2007
Posts: 630
NWA will have three aviation operations: NWA, Midwest Airlines and Champion Air. The names Mesaba and Compass will disappear. Look at it from a marketing standpoint. Take a passenger airline recognition survey; few of them know Mesaba or Compass. Everybody knows Midwest and their cookies. They are the number one rated US airline. Brand recognition is important.
Very interesting read. One thought I have is how important is recognition? For example look at every other carrier that has a regional working for them. In their situations it hasn't seemed to make much of a difference as long as the aircraft flying the people has the tag of the mother ship on the side.
09-15-2007, 09:25 AM
#707
Gets Weekends Off
Joined APC: Nov 2006
Position: Body at sea level; heart at 70,000+
Posts: 1,349
Very interesting read. One thought I have is how important is recognition? For example look at every other carrier that has a regional working for them. In their situations it hasn't seemed to make much of a difference as long as the aircraft flying the people has the tag of the mother ship on the side.
Marketing looks for the things that makes companies different - Midwest Airlines hot cookies and all first class seating have developed a following - groupies. What every airline wants - loyal repeat business customers.
In the future Majors and Legacies will want the use of regionals to be totally transparent - you should only know that you are on NWA flight not a regional or comuter one. Some regionals / comuters have developed a shoddy reputation for lousy maintenance and low experience aircrews. It is carrying over onto the comuter airline reputation - sometime refered to as "Kamikaze Airlines." The Business flyers pay attention.
Recognition is important. A seemless, standardized, professional airline with no apparent mainline/regional separation will be the goal.
There will still be separate corporations (NWA / Compass / Mesaba / et al) so that liability can be fenced.
09-17-2007, 03:15 PM
#708
Gets Weekends Off
Joined APC: Jul 2007
Position: CRJ900/FO
Posts: 159
Wahoo! I got a call today! Interviewing on 9/25!
Mesaba, here I come!
Mesaba, here I come!
09-17-2007, 04:11 PM
#709
Gets Weekends Off
Joined APC: Feb 2007
Position: Lav
Posts: 992
Wahoo!! More seniority !! 
09-17-2007, 05:08 PM
#710
Saab Saab Phooey!
Joined APC: Jul 2007
Position: Set Hundo
Posts: 479
Hey Squawk, are you still in training? What is the average time for Saab training there these days: 6 weeks? 8? 10? etc....
Is there any down time between GS and Sims?
Are any guys having to go down to St. Louie, or is everyone staying in MSP?
Thanks, I'm trying to get a feel for how upgrade is going to go.
Is there any down time between GS and Sims?
Are any guys having to go down to St. Louie, or is everyone staying in MSP?
Thanks, I'm trying to get a feel for how upgrade is going to go.
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