blaquehawk99

I would exactly call that a "promotional video", especially with how PC things are these days. Funny as hell.
Delta Airlines Ebonics Commercial - YouTube

Imapilot2

Watching that you know what I smell......fear.

Packrat

Amen. If DAL goes all out in SEA, AS could be in trouble.

forgot to bid

Pelican

Na, DAL shouldn't be scared, wolverines don't usually kill bears, they just tear them to pieces until the bear realizes it's not worth the fight.

GogglesPisano

I think RA has decided that SEA will be our West Coast gateway to Asia -- at all costs. SFO is UAL's. LAX is UAL's (and too crowded.) NRT is proving too remote and obsolete. So SEA it is. It's inevitable. The stakes are way too high. There might be high costs involved, but it's a fait accompli.

Sink r8

Wow, that's not bad. Try to see if they'll include it in the next video.

Packrat

Actually, SEA makes the most sense as a gateway to Asia of any West Coast city. Whether that will impact AS's loyal West Coast passenger base is arguable. The biggest impact I see is AS's transcon traffic. They just don't have the critical mass to compete in those markets with Mother Delta.

GogglesPisano

I think Sarah Palin already used it.

Sink r8

On principle, I disagree with the part in bold (only). Nothing is for sure. There is no way to predict:
1) The real objectives and true scope of these moves,
2) Response from Alaska,
3) Public reaction, and
4) The role of other airlines.

I also think we should tone done the RA cult just a little. He's effective. He's a very good CEO, and he seems to be a dedicated airline CEO. This is good. It doesn't make us bullet-proof.

On the other hand, the things Pelican and others are throwing at us (wolverines, WeknowJuno, and 4AM flights) are pretty weird. I don't think I've ever seen a town that doesn't like having multiple airlines trying to be the hometown airline. If a ticket is $10 cheaper elsewhere, the crowds are instantly smitten.

I remember PSA well. Smiles on the planes. Really cool airline. Nobody on the West Coast cried when it was gobbled up by UsAir.Only