LUV overbids eveyone to win 54 DCA slots
#21
The REAL Bluedriver
Joined APC: Sep 2011
Position: Airbus Capt
Posts: 6,920
Actually I think this is a good thing for the most part. SWA will bring in mostly 130-ish seat planes into the market with sky high labor costs. After the new wears off the over advertised fare sales, they won't be able to gut yields out of that market at all. So in a way its significant fare protection for most markets. Which, by the way, will be more and more connecting. Fewer point to point routes on half empty RJ's means more connections through other hubs on mainlines.
JB will trash yields for a while, but even they will only trail a reasonable fare baseline by so much, and most or all of their routes will be to their hubs or FL.
Just like Parker warned, this puts the squeeze on the remaining smaller market directs, which the legacies will still dominate, while flooding an already saturated market with cheap seats to FL. The only real negative for the legacies is that JB will come in and absolutely nuke the yields on the Shuttle. Even if they do NYC to JFK, they will destroy the yields. There is clearly not the demand for 3 shuttle products, so someone will have to surrender. JB will bet that someone is DL and they may be right, but it appears DL may have a counterpunch after all.
JB will trash yields for a while, but even they will only trail a reasonable fare baseline by so much, and most or all of their routes will be to their hubs or FL.
Just like Parker warned, this puts the squeeze on the remaining smaller market directs, which the legacies will still dominate, while flooding an already saturated market with cheap seats to FL. The only real negative for the legacies is that JB will come in and absolutely nuke the yields on the Shuttle. Even if they do NYC to JFK, they will destroy the yields. There is clearly not the demand for 3 shuttle products, so someone will have to surrender. JB will bet that someone is DL and they may be right, but it appears DL may have a counterpunch after all.
#22
Gets Weekends Off
Joined APC: Jul 2010
Position: window seat
Posts: 12,544
Possibly bringing shuttle back to mainline, actually fighting for it, and load/capacity dumping on routes ourselves, finally, while actually fighting for a market instead of automatically yielding it to the endless growth mode airlines. Its still too early to call it a trend vector yet, but DL appears to be turning the "capacity dicipline" freight train around and gearing up to do serious battle with competitors that DL can easilly afford to bleed out while still making significant profits. Refinery and debt interest savings alone can fund one hell of an industry battle while preserving profits.
#23
Gets Weekends Off
Joined APC: Oct 2012
Position: 190 captain and “Pro-pilot”
Posts: 2,931
Possibly bringing shuttle back to mainline, actually fighting for it, and load/capacity dumping on routes ourselves, finally, while actually fighting for a market instead of automatically yielding it to the endless growth mode airlines. Its still too early to call it a trend vector yet, but DL appears to be turning the "capacity dicipline" freight train around and gearing up to do serious battle with competitors that DL can easilly afford to bleed out while still making significant profits. Refinery and debt interest savings alone can fund one hell of an industry battle while preserving profits.
I very much doubt that we are about to get into a shuttle operation from DCA to LGA/JFK.
I am sure we might add some flights to BOS in addition to what we have but they seem to be thinking, CHS, JAX, PWM, BDL out of DCA
I am not sure we are an endless growth mode airline, but what would you have us do sit around and wait for Delta to kill us?
I guess we will see soon.
#24
Line Holder
Joined APC: Oct 2009
Posts: 80
Actually I think this is a good thing for the most part. SWA will bring in mostly 130-ish seat planes into the market with sky high labor costs. After the new wears off the over advertised fare sales, they won't be able to gut yields out of that market at all. So in a way its significant fare protection for most markets. Which, by the way, will be more and more connecting. Fewer point to point routes on half empty RJ's means more connections through other hubs on mainlines.
#26
Gets Weekends Off
Joined APC: Jul 2010
Position: window seat
Posts: 12,544
I very much doubt that we are about to get into a shuttle operation from DCA to LGA/JFK.
I am sure we might add some flights to BOS in addition to what we have but they seem to be thinking, CHS, JAX, PWM, BDL out of DCA
I am not sure we are an endless growth mode airline, but what would you have us do sit around and wait for Delta to kill us?
I guess we will see soon.
I am sure we might add some flights to BOS in addition to what we have but they seem to be thinking, CHS, JAX, PWM, BDL out of DCA
I am not sure we are an endless growth mode airline, but what would you have us do sit around and wait for Delta to kill us?
I guess we will see soon.
JB has to grow to survive and up until very recently their growth has been relatively uncontested. Yes ATL was fought for and CMH/BNA imploded on their own from internal issues, but JB was feared and bowed down to and absolutely given NYC and BOS while the legacies stood with one foot in the air and the other on a banana peel on a tight rope. The pendulum has swung way, way to the other side favoring the legacies, but JB will not, cannot, stop growing. JB knows this which is why they are going "all in" hoping they've reached critical mass and can network in with the dual subsidized Gulf airlines in their fanatic quest to off shore our entire industry, starting with international and "allying" with US airlines only insofar as they need them to reach the next phase of their flag of convienience plan.
The problem with DCA and small markets though, is that they never really were that profitable. So what if a Congressman likes to hop a direct. That is an insignificant drop in the bucket. DL/AA/US were lucky to be able to keep a couple half empty 50 seaters a day on many of those markets. JB adding 300-500+ seats a day into an already marginal market isn't a recipe for success even if the legacies pull out and gift it to them (which they won't, at least not the RJ's that they're paying for anyway).
JB will bulk up the shuttle product, even if they don't call it that. It might not end up being every hour on the hour no matter what, they're could be gaps in service during the slow hours, but they will try. And there simply isn't the demand anymore for 2 airlines doing it on 76 and 100 seaters (DL and US) not to mention JB will absolutely gut the fares in an attempt to make it up in volume, hoping the legacies gift them capacity. I predict they won't, and JB will start a war of attrition that they can't afford to wage. But they have no other choice while they work feverishly to position themselves for merger mania, which is still very much a work in progress.
#29
Runs with scissors
Joined APC: Dec 2009
Position: Going to hell in a bucket, but enjoying the ride .
Posts: 7,737
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