News thread
06-15-2023, 07:33 AM
#61
Gets Weekends Off
Joined APC: Mar 2022
Posts: 462
$99 Limited Time All Inclusive "The Works"
Includes a carry-on bag, checked bag, seat selection, priority boarding, refundability and free flight changes. Also included is a guarantee that overhead bin space will be available for customers’ carry-on bag. The Works is in addition to the purchase of airfare, plus taxes and fees.
https://www.travelpulse.com/News/Air...Upgrade-for-99
Not sure why limited time, testing the waters maybe? BB did say in the last video they were going to do this and rolled it out pretty quickly.
Includes a carry-on bag, checked bag, seat selection, priority boarding, refundability and free flight changes. Also included is a guarantee that overhead bin space will be available for customers’ carry-on bag. The Works is in addition to the purchase of airfare, plus taxes and fees.
https://www.travelpulse.com/News/Air...Upgrade-for-99
Not sure why limited time, testing the waters maybe? BB did say in the last video they were going to do this and rolled it out pretty quickly.
06-15-2023, 08:13 AM
#63
Gets Weekends Off
Joined APC: Jun 2021
Position: Joystick Operator
Posts: 886
$99 Limited Time All Inclusive "The Works"
Includes a carry-on bag, checked bag, seat selection, priority boarding, refundability and free flight changes. Also included is a guarantee that overhead bin space will be available for customers’ carry-on bag. The Works is in addition to the purchase of airfare, plus taxes and fees.
https://www.travelpulse.com/News/Air...Upgrade-for-99
Not sure why limited time, testing the waters maybe? BB did say in the last video they were going to do this and rolled it out pretty quickly.
Includes a carry-on bag, checked bag, seat selection, priority boarding, refundability and free flight changes. Also included is a guarantee that overhead bin space will be available for customers’ carry-on bag. The Works is in addition to the purchase of airfare, plus taxes and fees.
https://www.travelpulse.com/News/Air...Upgrade-for-99
Not sure why limited time, testing the waters maybe? BB did say in the last video they were going to do this and rolled it out pretty quickly.
06-15-2023, 02:37 PM
#64
Line Holder
Joined APC: Feb 2015
Posts: 78
I thought the same thing. I am sure it is a marketing thing to see how many actually buy it. I think we are going to see some change soon. I hope that BB can continue to be transparent in the corpcomms and I hope that this performance summary at the end of the month will have some good data attached to it so we can understand exactly what is happening and how they/we plan on fixing it.
This is a recycled idea from years ago, which must mean they are all out of ideas.
Edit - here is full article from 2015:Frontier Airlines last year began charging a la carte for carry-on bags, in-flight beverages and other items previously included in the price of a ticket. The change was part of the airline’s conversion to an ultra-low-cost carrier model.
In marketing speak, it’s called “unbundling.”
But some consumers perceived it as being “nickeled and dimed.”
The Denver-based carrier hopes to win back some of that lost customer goodwill and build loyalty with “The Works,” a new pricing strategy rolled out Wednesday morning.“It’s why a lot of pizza companies say ‘the works’ … it communicates immediately that you get it all,” Frontier Airlines president Barry Biffle said in an interview Wednesday. “This ends the era of complaining about nickle and diming.”
The Works includes one carry-on bag (normally a $30 fee), one checked bag (a $25 charge), choice of any available seat — including exit row and stretch seating —and priority boarding. The ticket can be changed (typically $99) and is fully refundable within 24 hours of departure time.
And, the airline now offers a carry-on bag guarantee, promising flyers their money back if their bag is gate checked. The Works is essentially Frontier’s Classic Plus fare with a shiny new coat of paint. Classic Plus, which has been discontinued by the airline, was one of two tiers of tickets unveiled under the ULCC model.
Biffle said Classic Plus wasn’t always a good deal. With The Works, he said, “we can almost guarantee it’s a good value every time.”
The cost of The Works is about 60 percent less than the cost to purchase each element individually and ranges from $49 to $69 each way for direct flights, and $57 to $83 each way for connecting flights.Frontier has suffered withering customer complaints related to unbundling, so repackaging the add-ons makes great sense, Airline Weekly analyst Seth Kaplan said. “If there’s a way that an airline can, in a profitable way, address that anxiety that some passengers have about the fees, why not do it?”
Likewise, Frontier’s new “Discount Den” loyalty program is a move ripped straight from the basics of marketing. The $49.99 per year program that launched Saturday offers discounted fares for up to six people traveling on an itinerary.
“When you can charge people an entry fee to be more loyal to you, those people become more likely to patronize you,” Kaplan said.The programs come at a time Frontier is attempting to recover from the beating it took in the spring. Frontier CEO Dave Siegel, who had led the company since January 2012, stepped down in May at a time the airline was a virtual punching bag for travelers. Hundreds of disgruntled passengers shared travel horror stories on social media and filed consumer complaints with both the Better Business Bureau and the Federal Aviation Administration.
Biffle admits the airline had major issues, but says efforts to improve reliability and other operational issues are paying off.
“Our complaints are down,” he said. “If you compare us to the other two big carriers in Denver, you’re twice as likely to have a cancelled flight on those carriers this summer.”In May 2015 — the latest FAA airline performance statistics available — Frontier had an on-time arrival rate of 73.1 percent, and cancelled 0.3 percent of its flights, tying it for third-best with Alaska Air. Hawaiian and Delta Airlines were top for dependability.
Frontier’s customer complaints decreased slightly — 5 percent — from April.
Compared to the same time a year ago, the airline’s on-time arrival rate is about the same, however, it logged a flight cancellation rate of 0.6 percent in May 2014.In comparison, United was on time 76.6 percent of the time and cancelled 0.8 percent of its flights in May 2015 and Southwest was on time 78.6 percent of the time and cancelled 0.9 percent of its flights.
“We believe that this is the most appealing product in the sky. It’s the most dependable out of Denver and now it’s the best value,” Biffle said. “We’re running a better airline than we did a year ago, but we’re not done.”
In July, Biffle told The Denver Post that despite the issues, Frontier’s bottom line is healthy — making more money in 10 months than it’s “made in the previous 10 years combined.”
Frontier earned $31 million net profit in the first quarter of 2015, along with a 14 percent operating margin, according to U.S. DOT’s Bureau of Transportation Statistics.
06-15-2023, 06:03 PM
#65
Gets Weekends Off
Joined APC: Jun 2010
Position: seated - facing forward
Posts: 1,070
https://www.denverpost.com/2015/08/0...exibility/amp/
This is a recycled idea from years ago, which must mean they are all out of ideas.
Edit - here is full article from 2015:Frontier Airlines last year began charging a la carte for carry-on bags, in-flight beverages and other items previously included in the price of a ticket. The change was part of the airline’s conversion to an ultra-low-cost carrier model.
In marketing speak, it’s called “unbundling.”
But some consumers perceived it as being “nickeled and dimed.”
The Denver-based carrier hopes to win back some of that lost customer goodwill and build loyalty with “The Works,” a new pricing strategy rolled out Wednesday morning.“It’s why a lot of pizza companies say ‘the works’ … it communicates immediately that you get it all,” Frontier Airlines president Barry Biffle said in an interview Wednesday. “This ends the era of complaining about nickle and diming.”
The Works includes one carry-on bag (normally a $30 fee), one checked bag (a $25 charge), choice of any available seat — including exit row and stretch seating —and priority boarding. The ticket can be changed (typically $99) and is fully refundable within 24 hours of departure time.
And, the airline now offers a carry-on bag guarantee, promising flyers their money back if their bag is gate checked. The Works is essentially Frontier’s Classic Plus fare with a shiny new coat of paint. Classic Plus, which has been discontinued by the airline, was one of two tiers of tickets unveiled under the ULCC model.
Biffle said Classic Plus wasn’t always a good deal. With The Works, he said, “we can almost guarantee it’s a good value every time.”
The cost of The Works is about 60 percent less than the cost to purchase each element individually and ranges from $49 to $69 each way for direct flights, and $57 to $83 each way for connecting flights.Frontier has suffered withering customer complaints related to unbundling, so repackaging the add-ons makes great sense, Airline Weekly analyst Seth Kaplan said. “If there’s a way that an airline can, in a profitable way, address that anxiety that some passengers have about the fees, why not do it?”
Likewise, Frontier’s new “Discount Den” loyalty program is a move ripped straight from the basics of marketing. The $49.99 per year program that launched Saturday offers discounted fares for up to six people traveling on an itinerary.
“When you can charge people an entry fee to be more loyal to you, those people become more likely to patronize you,” Kaplan said.The programs come at a time Frontier is attempting to recover from the beating it took in the spring. Frontier CEO Dave Siegel, who had led the company since January 2012, stepped down in May at a time the airline was a virtual punching bag for travelers. Hundreds of disgruntled passengers shared travel horror stories on social media and filed consumer complaints with both the Better Business Bureau and the Federal Aviation Administration.
Biffle admits the airline had major issues, but says efforts to improve reliability and other operational issues are paying off.
“Our complaints are down,” he said. “If you compare us to the other two big carriers in Denver, you’re twice as likely to have a cancelled flight on those carriers this summer.”In May 2015 — the latest FAA airline performance statistics available — Frontier had an on-time arrival rate of 73.1 percent, and cancelled 0.3 percent of its flights, tying it for third-best with Alaska Air. Hawaiian and Delta Airlines were top for dependability.
Frontier’s customer complaints decreased slightly — 5 percent — from April.
Compared to the same time a year ago, the airline’s on-time arrival rate is about the same, however, it logged a flight cancellation rate of 0.6 percent in May 2014.In comparison, United was on time 76.6 percent of the time and cancelled 0.8 percent of its flights in May 2015 and Southwest was on time 78.6 percent of the time and cancelled 0.9 percent of its flights.
“We believe that this is the most appealing product in the sky. It’s the most dependable out of Denver and now it’s the best value,” Biffle said. “We’re running a better airline than we did a year ago, but we’re not done.”
In July, Biffle told The Denver Post that despite the issues, Frontier’s bottom line is healthy — making more money in 10 months than it’s “made in the previous 10 years combined.”
Frontier earned $31 million net profit in the first quarter of 2015, along with a 14 percent operating margin, according to U.S. DOT’s Bureau of Transportation Statistics.
This is a recycled idea from years ago, which must mean they are all out of ideas.
Edit - here is full article from 2015:Frontier Airlines last year began charging a la carte for carry-on bags, in-flight beverages and other items previously included in the price of a ticket. The change was part of the airline’s conversion to an ultra-low-cost carrier model.
In marketing speak, it’s called “unbundling.”
But some consumers perceived it as being “nickeled and dimed.”
The Denver-based carrier hopes to win back some of that lost customer goodwill and build loyalty with “The Works,” a new pricing strategy rolled out Wednesday morning.“It’s why a lot of pizza companies say ‘the works’ … it communicates immediately that you get it all,” Frontier Airlines president Barry Biffle said in an interview Wednesday. “This ends the era of complaining about nickle and diming.”
The Works includes one carry-on bag (normally a $30 fee), one checked bag (a $25 charge), choice of any available seat — including exit row and stretch seating —and priority boarding. The ticket can be changed (typically $99) and is fully refundable within 24 hours of departure time.
And, the airline now offers a carry-on bag guarantee, promising flyers their money back if their bag is gate checked. The Works is essentially Frontier’s Classic Plus fare with a shiny new coat of paint. Classic Plus, which has been discontinued by the airline, was one of two tiers of tickets unveiled under the ULCC model.
Biffle said Classic Plus wasn’t always a good deal. With The Works, he said, “we can almost guarantee it’s a good value every time.”
The cost of The Works is about 60 percent less than the cost to purchase each element individually and ranges from $49 to $69 each way for direct flights, and $57 to $83 each way for connecting flights.Frontier has suffered withering customer complaints related to unbundling, so repackaging the add-ons makes great sense, Airline Weekly analyst Seth Kaplan said. “If there’s a way that an airline can, in a profitable way, address that anxiety that some passengers have about the fees, why not do it?”
Likewise, Frontier’s new “Discount Den” loyalty program is a move ripped straight from the basics of marketing. The $49.99 per year program that launched Saturday offers discounted fares for up to six people traveling on an itinerary.
“When you can charge people an entry fee to be more loyal to you, those people become more likely to patronize you,” Kaplan said.The programs come at a time Frontier is attempting to recover from the beating it took in the spring. Frontier CEO Dave Siegel, who had led the company since January 2012, stepped down in May at a time the airline was a virtual punching bag for travelers. Hundreds of disgruntled passengers shared travel horror stories on social media and filed consumer complaints with both the Better Business Bureau and the Federal Aviation Administration.
Biffle admits the airline had major issues, but says efforts to improve reliability and other operational issues are paying off.
“Our complaints are down,” he said. “If you compare us to the other two big carriers in Denver, you’re twice as likely to have a cancelled flight on those carriers this summer.”In May 2015 — the latest FAA airline performance statistics available — Frontier had an on-time arrival rate of 73.1 percent, and cancelled 0.3 percent of its flights, tying it for third-best with Alaska Air. Hawaiian and Delta Airlines were top for dependability.
Frontier’s customer complaints decreased slightly — 5 percent — from April.
Compared to the same time a year ago, the airline’s on-time arrival rate is about the same, however, it logged a flight cancellation rate of 0.6 percent in May 2014.In comparison, United was on time 76.6 percent of the time and cancelled 0.8 percent of its flights in May 2015 and Southwest was on time 78.6 percent of the time and cancelled 0.9 percent of its flights.
“We believe that this is the most appealing product in the sky. It’s the most dependable out of Denver and now it’s the best value,” Biffle said. “We’re running a better airline than we did a year ago, but we’re not done.”
In July, Biffle told The Denver Post that despite the issues, Frontier’s bottom line is healthy — making more money in 10 months than it’s “made in the previous 10 years combined.”
Frontier earned $31 million net profit in the first quarter of 2015, along with a 14 percent operating margin, according to U.S. DOT’s Bureau of Transportation Statistics.
Sometimes I wonder if we had a better product and spent a little more $ on it how much more profit this place would make.
06-15-2023, 06:23 PM
#66
Gets Weekends Off
Joined APC: Jan 2021
Posts: 113
My guess would be that the program was successful before from a customer standpoint. From a business standpoint though.....bean counters probably started to tally up how much they are "losing" by not maximizing profit on ala-carte items and scrapped it. If it just flat out didn't work the first time, I doubt they would resurrect an identical program.
06-15-2023, 06:46 PM
#67
Gets Weekends Off
Joined APC: Nov 2019
Posts: 677
My guess would be that the program was successful before from a customer standpoint. From a business standpoint though.....bean counters probably started to tally up how much they are "losing" by not maximizing profit on ala-carte items and scrapped it. If it just flat out didn't work the first time, I doubt they would resurrect an identical program.
https://www.flyfrontier.com
06-15-2023, 08:23 PM
#68
Gets Weekends Off
Joined APC: Oct 2013
Posts: 1,666
My guess would be that the program was successful before from a customer standpoint. From a business standpoint though.....bean counters probably started to tally up how much they are "losing" by not maximizing profit on ala-carte items and scrapped it. If it just flat out didn't work the first time, I doubt they would resurrect an identical program.
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