Any "Latest & Greatest" about Delta?
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It will be something we need to spin correctly or think through. It'll be suicide if its not a gate-to-gate transfer with no additional screening. Its been done for years, Allentown to EWR is a bus service for CAL and that is gate to gate.
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Good point. They've talked about trying to get a "sterile" bus between the two airports but the TSA might not buy it these days. Not in New York. Maybe if we pay to have a TSA guy ride along?
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I think there is a downside of advertising in that people love to rail on you "friendly skies huh?" or Delta is the airline of Disney World and we get renamed mickey mouse airlines. Dent an airplane and the media works real hard to redo your slogan.
But I do miss it. I think it sets the tone. When someone (management) calls you and says you're the best then chances are most people respond to prove that right.
I do know there are 2 schools of thought with marketing when it comes to logos, absolutely change them or don't ever ever change them. Look around, its interesting to see who has and who hasn't.
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